Information about digital marketing changes as fast as updates to the platforms right? Well… not so much. There are some concepts that may work better with an algorithm change, but the heart of Content Marketing has remained the same for quite some time.
If you are hoping to give a gift that keeps on giving to your Content Marketing Chum, Social Media Savvy Friend, SEO Supporter, or Email List Evangelist, this could be the gift that makes them squee with delight.
(Also great for Marketing Department White Elephants)
Here’s My Top 5:
Shareology: How Sharing is Powering the Human Economy
By Bryan Kramer
What I learned: This is a guide to an organic type of sharing content and how to be more human in our online interactions. Brands need to adopt a voice- in doing so they may lose some audience members, but that sacrifice may bring a more engaged community.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
By: Ryan Levesque
What I learned: How to understand your audience and build a flow of communication. Still trying to build this out, but has great resources and references other known experts. IF you like what Perry Marshall
has to say, this could be for you.
Captivology: The Science of Capturing People’s Attention
By: Ben Parr
What I learned: Great information on building everything from a great blog title, email lead-in, blog post, video, social media posts, and so on. This helps break a habit of trying to get click-throughs and get more engagement from your community.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
By Joe Pulizzi
What I learned: Not sure if Content Marketing can work for you? Here are some powerful case studies telling you how others have been successful using a content marketing strategy with examples that are relevant to different niches.
Launch: How to Quickly Propel Your Business Beyond the Competition
By: Michael A. Stelzner
What I learned: Okay kids, here’s what you need to do, and how you can do it. I am working on an audit checklist based off of this book. I know that it is available as an Audible format- but I seriously needed to take frantic notes during the first 2+ hours of this book. The core principals are repeated later, but I ended up also ordering a hard cover copy of this book. I will probably use both many times.
So there it is, if you are looking for gifts for the content marketer or social media marketer on your list, this would be an excellent place to start IMHO, but let me know what you think… in the comments below.